Today, Richard Childress Racing announced that Quicken Loans will move over with Ryan Newman for the 2014 season. The company has had a successful partnership with Newman and across NASCAR since joining last season. They will serve as the primary sponsorship for twelve races and associate sponsor for the remaining ones.
“Ryan has shown that he is not only an incredible race car driver, but also someone with great integrity and class,” said Jay Farner, President and Chief Marketing Officer of Quicken Loans. “The way Ryan has handled some very tough situations this year, while also continuing to ignore the noise and perform at a high-level, made our decision to stick with him a no-brainer. He embodies what we stand for each and every day. ”
“Quicken Loans has been an integral member of my team and I am very excited to have them join me at Richard Childress Racing, as we continue to build on what has been a fantastic partnership,” Newman said. “My relationship with Quicken Loans goes beyond driving their car. I’ve gotten to know them and their business, becoming friends with them in the process. As they know, I will do my very best to perform on and off the track next year and well beyond.”
Not only does Quicken Loans sponsor Ryan Newman, but also the Penske Racing IZOD INDYCAR Series, and the title sponsorship at the Michigan International Speedway for the NASCAR Sprint Cup Series.
“It’s great to have a partner like Quicken Loans join the family of RCR partners beginning in 2014 as we’ve watched them establish a strong program in our sport over the past two years ,” said Richard Childress, president and CEO of RCR. “They run an exceptional mortgage business with a constant eye on technology and service, much like our race organization. In addition to the relationship they’ve built with Ryan, it’s important for them to also build strong business relationships with RCR and our partners.”
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